I’m Torri Bobo, a marketing strategist and creative based in Spartanburg, SC. I’ve always been interested in what makes people resonate with the brands and products they love. My work lives somewhere between creative instinct and analytical thinking, bringing together storytelling, design, and strategy to help businesses grow in ways that are both meaningful and measurable.

Over the years, I’ve worked across industries ranging from jewelry and lifestyle to coffee, wellness, and beyond, developing brands, building audiences, and turning ideas into tangible results. That’s included everything from creative direction, photography, and videography to paid media, SEO, and digital strategy. At one point, a combination of advertising and email campaigns helped generate nearly $3 million in additional revenue for a small business jewelry brand in less than a year.

I enjoy understanding how things work, asking the right questions, and finding the connection between what people care about and what a business has to offer. I’m just as comfortable thinking through the bigger picture as I am working through the details, and I believe the best work tends to happen when curiosity, collaboration, and a little experimentation are allowed to coexist.

Spartanburg, SC // Creative Direction, Digital Marketing & Brand Strategy

torribrookeb@gmail.com
(864) 354-7820